New Balance is a brand known for their high-quality athletic footwear. From running shoes to lifestyle sneakers, they have been providing comfortable and stylish options for over 100 years. One of their most iconic silhouettes is the New Balance 550, originally released in the 1980s as a basketball shoe. Now, the brand has reimagined this classic design with the release of the New Balance BB550 ESB. In this blog post, we will delve into the features and design of this updated version, compare it to other popular sneakers, and explore its history and future.

The New Balance BB550 ESB: A Look at the Features and Design

New Balance BB550 ESB A Classic Reimagined

The New Balance BB550 ESB is a modern take on the original 550 silhouette. It features a sleeker and more streamlined design while still maintaining its classic elements. This low-top sneaker is made with a mix of leather and synthetic materials, providing durability and comfort. The upper is adorned with the iconic New Balance “N” logo, and the colorway of the BB550 ESB is a combination of earthy tones such as brown, beige, and green.

One of the standout features of this shoe is the use of the Encap technology in the midsole. This provides a balance of cushioning and support for all-day comfort. The outsole is made with a durable rubber material, making it suitable for both indoor and outdoor wear. The lacing system is also worth mentioning, as it gives a secure and customizable fit.

Design Details

  • Leather and synthetic upper
  • Encap midsole technology
  • Rubber outsole
  • Lacing system for customized fit
  • Classic “N” logo on the side

Colorway Options

  • Earthy tones (brown, beige, green)
  • Black and white
  • Bold red and blue

Collaborations and Limited Editions

New Balance has also collaborated with notable brands and designers to release limited edition versions of the BB550 ESB. Some of these collaborations include:

  • New Balance x Stone Island BB550 ESB: This collaboration features a monochromatic colorway with a Stone Island patch on the tongue.
  • New Balance x Aimé Leon Dore BB550 ESB: This collaboration has a more modern design with a mix of premium suede and mesh materials.
  • New Balance x Salehe Bembury BB550 ESB: This limited edition version features a unique colorway inspired by the natural landscapes of Bembury’s hometown in Morocco.

New Balance BB550 ESB vs. Other Popular Sneakers: A Comparison

New Balance BB550 ESB A Classic Reimagined

In recent years, there has been a resurgence of the popularity of retro and classic sneakers. The New Balance BB550 ESB is no exception, as it has gained a lot of attention from sneaker enthusiasts. Let’s take a closer look at how it compares to other popular sneakers in terms of style, comfort, and versatility.


The New Balance BB550 ESB falls under the category of “dad shoes,” which has become a trend in recent years. Its chunky and retro design gives off a cool and nostalgic vibe, making it a great addition to any sneaker collection. It can be easily dressed up or down, making it suitable for various occasions.

Compared to other similar retro sneakers like the Nike Air Force 1 or Adidas Continental 80, the BB550 ESB offers a more understated and timeless design. It doesn’t have any flashy branding or loud colors, making it a versatile option for those who prefer a more subtle aesthetic.


New Balance is known for their comfortable and supportive footwear, and the BB550 ESB is no exception. The Encap technology in the midsole provides cushioning and support, making it suitable for all-day wear. The leather and synthetic materials used in the upper also offer durability and flexibility.

In comparison to other popular retro sneakers like the Reebok Club C or Puma Suede, the BB550 ESB has a slightly chunkier silhouette, which may not be as sleek-looking but provides more cushioning and support.


One of the reasons why the New Balance BB550 ESB has gained popularity is its versatility. It can be styled in various ways, from a casual streetwear look to a more dressed-up outfit. Its earthy tones make it easy to pair with different colors and patterns, and the classic design allows it to blend in with different styles.

Compared to other popular sneakers like the Adidas Stan Smith or Converse Chuck Taylor, the BB550 ESB offers a unique and unconventional option that stands out from the crowd.

Styling the New Balance BB550 ESB: Outfit Ideas and Inspiration

New Balance BB550 ESB A Classic Reimagined

The New Balance BB550 ESB offers endless possibilities when it comes to styling. Whether you prefer a minimalist or bold look, this sneaker can easily be incorporated into your wardrobe. Here are some outfit ideas and inspiration for styling the BB550 ESB:

Casual Streetwear

For a laid-back and effortless look, pair the BB550 ESB with some straight-leg jeans, a plain t-shirt, and a denim jacket. This combination gives off a relaxed and cool vibe, perfect for running errands or hanging out with friends.


The BB550 ESB can also be dressed up for a more athletic-inspired look. Pair it with some joggers or leggings, a crop top or sports bra, and a bomber jacket for a comfortable yet stylish outfit. This look is perfect for a workout session or a day filled with running around.

Dressy Casual

For a more dressed-up option, pair the BB550 ESB with some tailored trousers, a button-down shirt, and a blazer. This combination is perfect for a business casual setting or a dinner date. The BB550 ESB adds a touch of personality to an otherwise traditional outfit.


For a more fashion-forward look, try pairing the BB550 ESB with pieces in the same color family. For example, a brown sweater, beige pants, and green coat would create a cohesive and elevated monochromatic look. This styling option showcases the versatility and versatility of the BB550 ESB.

Where to Buy the New Balance BB550 ESB: Retailers and Online Stores

The New Balance BB550 ESB can be purchased at various retailers and online stores. Here are some options where you can get your hands on this iconic sneaker:

  • New Balance official website
  • Sneaker specialty stores (such as Foot Locker, JD Sports, etc.)
  • Department stores (such as Nordstrom, Bloomingdale’s, etc.)
  • Online marketplaces (such as Amazon, eBay, etc.)

The History of the New Balance BB550 and its Resurgence

The New Balance 550 was originally released in the 1980s as a basketball shoe. It quickly gained popularity among players and sneaker enthusiasts for its functional design and comfort. In the early 2000s, the 550 fell into obscurity as other silhouettes took over the sneaker market.

However, in recent years, there has been a resurgence of interest in retro and classic sneakers. The New Balance 550 caught the attention of sneakerheads and fashion enthusiasts alike, leading to its re-release in 2020. The brand also collaborated with different designers and dropped limited edition versions of the 550, further adding to its hype.

The New Balance BB550 ESB: A Sustainable and Ethical Choice?

In recent years, there has been a growing concern for the environmental and ethical impact of the fashion industry. Many brands are taking steps to become more sustainable and ethical in their production processes, and New Balance is no exception.

The brand has a Made Responsibly campaign that focuses on creating products with sustainable materials and ethical practices. The BB550 ESB is made with 50% recycled content, reducing waste and the use of new materials. It is also manufactured in factories that prioritize sustainability and fair labor practices.

The New Balance BB550 ESB: A Collector’s Item or Everyday Sneaker?

With its iconic design and limited edition releases, the New Balance BB550 ESB has become a collector’s item for many sneaker enthusiasts. However, it is also a versatile and comfortable everyday sneaker. This creates a dilemma for some, as they may want to preserve their limited edition pairs while still being able to enjoy wearing them.

Some sneakerheads choose to buy two pairs of limited editions – one for collecting and one for wearing. Others opt to rotate their collection and wear each pair carefully. Ultimately, it comes down to personal preference and how you want to treat your sneakers.

New Balance BB550 ESB: Reviews and Opinions from Sneakerheads

To get a better understanding of the hype surrounding the New Balance BB550 ESB, let’s take a look at some reviews and opinions from sneakerheads who have tried and tested this iconic sneaker:

“The BB550 ESB is one of my favorite releases from New Balance. It offers a perfect blend of retro and modern design, making it suitable for any occasion.” – @sneakerhead92

“I was hesitant to buy the BB550 ESB because I thought it would be too chunky for my style, but I was pleasantly surprised by how sleek and comfortable they are.” – @fashionlover22

“I have been collecting sneakers for years, and the New Balance BB550 ESB is definitely one of my top picks. The colorway options and collaborations make it a must-have in any sneaker collection.” – @collector_kicks

“The BB550 ESB has become my go-to sneaker for everyday wear. It’s comfortable, stylish, and goes with everything. I highly recommend it to anyone looking for a versatile sneaker.” – @sneakerlover345

The Future of the New Balance BB550 ESB: What’s Next for the Iconic Sneaker?

The future looks bright for the New Balance BB550 ESB, with more collaborations and limited edition releases on the horizon. The brand has also hinted at potential new colorways for this iconic silhouette. As the demand for retro and classic sneakers continues to grow, we can expect to see the BB550 ESB remain a popular choice among sneaker enthusiasts.


The New Balance BB550 ESB is a classic reimagined. Its sleek design, comfort, and versatility make it a sought-after option for both sneaker collectors and casual wearers. With its sustainable and ethical production, it’s also a responsible choice for those concerned about the impact of their fashion choices. Whether you’re a die-hard sneakerhead or just looking for a stylish and comfortable everyday sneaker, the BB550 ESB is definitely worth adding to your collection.

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